AI & Technology
Use of Generative AI in CRM
The impact of generative AI, intelligent automation, and personalization technologies on customer relationship management and experiences can be explored.
Why this program
Transform customer relationships with the power of Generative AI, delivering personalization, insight, and impact at scale.
Generative AI is transforming how businesses understand, reach, and serve their customers. From personalised content and intelligent chatbots to predictive customer insights and automated campaigns, it offers new ways to deepen engagement at scale. This program introduces marketing and customer relationship professionals to the practical use of Generative AI across the customer lifecycle. Participants will explore leading tools, prompt techniques, and real campaign examples, while also considering data privacy, brand safety, and ethical use. The program enables marketers to boost productivity, enhance personalisation, and build more meaningful, data-driven customer relationships.
Who should attend
Junior and middle-level executives working in customer relationship management, sales, marketing, customer service, and IT functions of government departments, PSUs, autonomous bodies, and private sector companies.
Apprentices and researchers who wish to make a career in Customer Experience and AI-Enabled Marketing.
What participants take away
- Understand how Generative AI is transforming CRM strategy, engagement, and customer value management
- Leverage AI for personalized customer communication, dynamic content generation, and automated workflows
- Build AI-driven customer insight capabilities that enhance segmentation, predictive modelling, and churn prevention
- Integrate Generative AI tools with leading CRM platforms to create seamless, intelligent customer experiences
- Develop a governance and ethics framework for responsible AI use in customer-facing applications
Learning outcomes
- Understand the capabilities and limits of Generative AI in marketing and CRM
- Apply AI tools to content creation, segmentation, and personalised engagement
- Improve customer service, lead nurturing, and retention using AI-driven insights
- Address privacy, ethical, and brand-governance concerns in AI-led marketing
Fees and upcoming sessions
Fee Residential ₹45,500 · Non-residential ₹32,500 + GST per participant
Fees include tuition, materials and meals. Residential also includes two nights of accommodation; extra nights are charged separately.
- Early bird discount: 10% if you register 45 or more days before the program
- The early bird discount cannot be combined with any other offer
- Group discount: 7% for 10 or more, 15% for 25 or more participants
- Several sessions or programs: contact us for better pricing
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AI & Technology
Use of Generative AI in CRM
Common questions
The fee covers tuition, program materials and meals on each program day. The residential fee also includes two nights of accommodation. Nights before or after the program are charged separately. The non-residential fee covers everything except accommodation.
No. Fees are shown before GST, which is added at the applicable rate.
Yes:
- Early bird: 10% if you register 45 or more days before the program. It cannot be combined with any other offer.
- Groups: 7% for 10 or more participants and 15% for 25 or more.
- Several sessions or programs: contact us for better pricing.
9 am to 5 pm on each program day.
Yes. Participants who complete the program receive a Certificate of Completion.
Open sessions are held in Hyderabad.
Upcoming dates are listed on this page. Where it says "Dates on request", send an enquiry and we will tell you the next date.
Send the enquiry form on this page. We confirm your place and send an invoice.
By bank transfer, or another method stated on our invoice. No payments are taken on this website.
- Within 24 hours of registering, or more than 30 days before the program: no charge.
- 15 to 30 days before: 5% of the fee or ₹2,000, whichever is higher.
- From 15 days to 48 hours before: 10% of the fee.
- Less than 48 hours before: 25% for individuals, 50% for groups.
See our cancellation policy for the full terms.
Yes, at no extra cost, if you tell us at least 48 hours before the program.
No refund is given for a no-show.
Refunds are paid within 15 to 20 working days of the cancellation.
If we cancel, you receive a full refund. If we reschedule, you have 72 hours to cancel with no charge.
Yes. Use "Request it in-house" below the enquiry form, or choose "Customized program" in the form.
Enquire about this program
Would you like this program for your team? Request it in-house.