Marketing & Sales
Marketing & Brand Management for Corporate Excellence
Train professionals in brand building strategies, consumer behavior analysis, marketing data intelligence, and positioning techniques to create and develop high-value corporate brands.
Why this program
Build powerful brands and marketing strategies that create competitive advantage and enduring customer value.
A strong brand is among an organisation's most valuable assets, influencing customer choice, pricing power, and long-term loyalty. Building one requires a clear marketing strategy and consistent execution across every touchpoint. This program explores the foundations of modern marketing, including market segmentation, positioning, brand identity, communication, and digital engagement. Participants will study how successful corporations create and sustain brand equity through insight-driven strategy. Combining frameworks with real brand stories, the program helps managers sharpen their marketing decisions and build brands that deliver lasting competitive and commercial value.
Who should attend
Junior and middle-level executives working in marketing, brand management, corporate communication, sales, and business development functions of government departments, PSUs, autonomous bodies, and private sector companies.
Apprentices and researchers who wish to make a career in Marketing and Brand Strategy.
What participants take away
- Develop a comprehensive understanding of brand strategy, positioning, and brand equity management
- Build integrated marketing strategies that align brand vision with customer needs and business objectives
- Strengthen expertise in market research, consumer insights, and competitive positioning
- Navigate the evolving marketing landscape, including digital, social media, and influencer channels
- Build organizational marketing capabilities that deliver consistent, compelling brand experiences
Learning outcomes
- Understand core marketing concepts, segmentation, targeting, and positioning
- Build and manage brand identity, equity, and architecture
- Integrate traditional and digital channels into cohesive brand communication
- Measure marketing performance and brand impact to guide strategic decisions
Fees and upcoming sessions
Fee Residential ₹30,500 · Non-residential ₹22,500 + GST per participant
Fees include tuition, materials and meals. Residential also includes one night of accommodation; extra nights are charged separately.
- Early bird discount: 10% if you register 45 or more days before the program
- The early bird discount cannot be combined with any other offer
- Group discount: 7% for 10 or more, 15% for 25 or more participants
- Several sessions or programs: contact us for better pricing
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Marketing & Sales
Marketing & Brand Management for Corporate Excellence
Common questions
The fee covers tuition, program materials and meals on each program day. The residential fee also includes one night of accommodation. Nights before or after the program are charged separately. The non-residential fee covers everything except accommodation.
No. Fees are shown before GST, which is added at the applicable rate.
Yes:
- Early bird: 10% if you register 45 or more days before the program. It cannot be combined with any other offer.
- Groups: 7% for 10 or more participants and 15% for 25 or more.
- Several sessions or programs: contact us for better pricing.
9 am to 5 pm on each program day.
Yes. Participants who complete the program receive a Certificate of Completion.
Open sessions are held in Hyderabad.
Upcoming dates are listed on this page. Where it says "Dates on request", send an enquiry and we will tell you the next date.
Send the enquiry form on this page. We confirm your place and send an invoice.
By bank transfer, or another method stated on our invoice. No payments are taken on this website.
- Within 24 hours of registering, or more than 30 days before the program: no charge.
- 15 to 30 days before: 5% of the fee or ₹2,000, whichever is higher.
- From 15 days to 48 hours before: 10% of the fee.
- Less than 48 hours before: 25% for individuals, 50% for groups.
See our cancellation policy for the full terms.
Yes, at no extra cost, if you tell us at least 48 hours before the program.
No refund is given for a no-show.
Refunds are paid within 15 to 20 working days of the cancellation.
If we cancel, you receive a full refund. If we reschedule, you have 72 hours to cancel with no charge.
Yes. Use "Request it in-house" below the enquiry form, or choose "Customized program" in the form.
Enquire about this program
Would you like this program for your team? Request it in-house.