Marketing & Sales
Digital & Social Media Marketing: Foundations for Startups, SMEs & MSMEs
Train startups and SMEs on digital marketing basics, social media campaigns, and affordable solutions that promote growth.
Why this program
Build a powerful digital presence and leverage social media to grow your business in today's connected marketplace.
For startups and small businesses, digital channels offer an affordable way to reach customers, build visibility, and compete with larger players. Yet many struggle to know where to begin or how to measure results. This program provides a practical foundation in digital and social media marketing for entrepreneurs and small business teams. It covers building an online presence, search engine basics, content creation, social platforms, email and WhatsApp marketing, and simple paid advertising. Participants will learn to set goals, plan campaigns on modest budgets, and track results, leaving with a clear, actionable plan for growing their business online.
Who should attend
Founders, owners, and junior and middle-level executives working in marketing, sales, branding, and business development functions of startups, SMEs, MSMEs, and private sector companies.
Apprentices and researchers who wish to make a career in Digital and Social Media Marketing.
What participants take away
- Develop a clear understanding of the digital marketing ecosystem and its relevance to smaller enterprises
- Build and execute effective social media marketing strategies across key platforms
- Optimize digital content, SEO, and paid advertising to maximize reach and return on investment
- Leverage analytics and performance metrics to continuously refine marketing efforts
- Design a cost-effective digital marketing plan tailored to business goals and budget constraints
Learning outcomes
- Understand the fundamentals of digital marketing and its role in small business growth
- Build an effective online presence across websites and social platforms
- Plan and run low-budget content, email, and paid campaigns
- Track basic metrics to measure results and improve campaign performance
Fees and upcoming sessions
Fee Residential ₹45,500 · Non-residential ₹32,500 + GST per participant
Fees include tuition, materials and meals. Residential also includes two nights of accommodation; extra nights are charged separately.
- Early bird discount: 10% if you register 45 or more days before the program
- The early bird discount cannot be combined with any other offer
- Group discount: 7% for 10 or more, 15% for 25 or more participants
- Several sessions or programs: contact us for better pricing
Dates on request. Ask about the next session.
Common questions
The fee covers tuition, program materials and meals on each program day. The residential fee also includes two nights of accommodation. Nights before or after the program are charged separately. The non-residential fee covers everything except accommodation.
No. Fees are shown before GST, which is added at the applicable rate.
Yes:
- Early bird: 10% if you register 45 or more days before the program. It cannot be combined with any other offer.
- Groups: 7% for 10 or more participants and 15% for 25 or more.
- Several sessions or programs: contact us for better pricing.
9 am to 5 pm on each program day.
Yes. Participants who complete the program receive a Certificate of Completion.
Open sessions are held in Hyderabad.
Upcoming dates are listed on this page. Where it says "Dates on request", send an enquiry and we will tell you the next date.
Send the enquiry form on this page. We confirm your place and send an invoice.
By bank transfer, or another method stated on our invoice. No payments are taken on this website.
- Within 24 hours of registering, or more than 30 days before the program: no charge.
- 15 to 30 days before: 5% of the fee or ₹2,000, whichever is higher.
- From 15 days to 48 hours before: 10% of the fee.
- Less than 48 hours before: 25% for individuals, 50% for groups.
See our cancellation policy for the full terms.
Yes, at no extra cost, if you tell us at least 48 hours before the program.
No refund is given for a no-show.
Refunds are paid within 15 to 20 working days of the cancellation.
If we cancel, you receive a full refund. If we reschedule, you have 72 hours to cancel with no charge.
Yes. Use "Request it in-house" below the enquiry form, or choose "Customized program" in the form.
Enquire about this program
Would you like this program for your team? Request it in-house.