Marketing & Sales
Advanced Digital Marketing: Concept, Models & Technology
Sharpen knowledge of sophisticated digital marketing models, martech technologies, SEO, and analytics for success in multi-channel marketing campaigns.
Why this program
Master the advanced dimensions of digital marketing and lead transformative campaigns in a technology-driven world.
Digital marketing has grown into a sophisticated discipline driven by data, automation, and artificial intelligence. For experienced marketers, staying ahead means going beyond the basics to master strategy, measurement, and technology. This program explores advanced concepts such as customer journey mapping, marketing funnels, attribution models, marketing automation, and programmatic advertising. Participants will examine how analytics, personalisation, and AI-enabled tools improve targeting and return on investment. Using case studies and hands-on demonstrations, the program helps marketing professionals design integrated, technology-led strategies that deliver measurable growth.
Who should attend
Junior and middle-level executives working in marketing, brand management, e-commerce, analytics, and corporate communication functions of government departments, PSUs, autonomous bodies, and private sector companies.
Apprentices and researchers who wish to make a career in Digital Marketing and Marketing Technology.
What participants take away
- Develop advanced competency in digital marketing strategy, technology, and integrated campaign design
- Leverage AI, machine learning, and marketing automation to enhance campaign performance and personalization
- Build expertise in omnichannel marketing, customer journey mapping, and lifecycle marketing models
- Apply data analytics and attribution models to optimize marketing spend and ROI
- Lead digital marketing transformation initiatives aligned with broader organizational strategy
Learning outcomes
- Understand advanced digital marketing models, funnels, and customer journeys
- Apply analytics and attribution methods to measure campaign effectiveness
- Use marketing automation, personalisation, and AI-enabled tools
- Design integrated, data-driven digital strategies that improve return on investment
Fees and upcoming sessions
Fee Residential ₹30,500 · Non-residential ₹22,500 + GST per participant
Fees include tuition, materials and meals. Residential also includes one night of accommodation; extra nights are charged separately.
- Early bird discount: 10% if you register 45 or more days before the program
- The early bird discount cannot be combined with any other offer
- Group discount: 7% for 10 or more, 15% for 25 or more participants
- Several sessions or programs: contact us for better pricing
Dates on request. Ask about the next session.
Common questions
The fee covers tuition, program materials and meals on each program day. The residential fee also includes one night of accommodation. Nights before or after the program are charged separately. The non-residential fee covers everything except accommodation.
No. Fees are shown before GST, which is added at the applicable rate.
Yes:
- Early bird: 10% if you register 45 or more days before the program. It cannot be combined with any other offer.
- Groups: 7% for 10 or more participants and 15% for 25 or more.
- Several sessions or programs: contact us for better pricing.
9 am to 5 pm on each program day.
Yes. Participants who complete the program receive a Certificate of Completion.
Open sessions are held in Hyderabad.
Upcoming dates are listed on this page. Where it says "Dates on request", send an enquiry and we will tell you the next date.
Send the enquiry form on this page. We confirm your place and send an invoice.
By bank transfer, or another method stated on our invoice. No payments are taken on this website.
- Within 24 hours of registering, or more than 30 days before the program: no charge.
- 15 to 30 days before: 5% of the fee or ₹2,000, whichever is higher.
- From 15 days to 48 hours before: 10% of the fee.
- Less than 48 hours before: 25% for individuals, 50% for groups.
See our cancellation policy for the full terms.
Yes, at no extra cost, if you tell us at least 48 hours before the program.
No refund is given for a no-show.
Refunds are paid within 15 to 20 working days of the cancellation.
If we cancel, you receive a full refund. If we reschedule, you have 72 hours to cancel with no charge.
Yes. Use "Request it in-house" below the enquiry form, or choose "Customized program" in the form.
Enquire about this program
Would you like this program for your team? Request it in-house.